Sales meetings are crucial moments to build rapport, showcase your product, and answer the big questions that prospects might have. However, the conversation doesn’t end when the meeting does. The follow-up is just as important, and that’s where microsites come in. Imagine having a personalized online space, available 24/7, where your clients can find all the essential details after your meeting. That’s the power of a post-sales meeting microsite.
In this blog post, we’ll explore how microsites can enhance your follow-up strategy, what to include in them, and how to create microsites that convert.
What Is a Microsite?
A microsite is a small, standalone webpage or collection of pages that focuses on specific content or campaigns, often separate from the main company website. Unlike a sprawling corporate site with tons of information, a microsite is highly focused and tailored to a particular purpose, such as a sales follow-up. It offers a clean, organized experience that allows clients to get right to the information they need.
Why Use Microsites After a Sales Meeting?
1. Personalization and Relevance
Microsites let you customize content based on the specific needs and interests of each client. Instead of sending a generic follow-up email with a long list of links and attachments, you can offer a sleek, branded microsite that directly addresses the conversation you had during your meeting.
2. Centralized Information Hub
After a sales meeting, prospects often need to review product specs, pricing options, case studies, or demo videos. Instead of sending multiple files or links, a microsite serves as a one-stop-shop for all the relevant materials. Your client can revisit it at any time, ensuring they have easy access to crucial information.
3. Visual Engagement
Microsites allow you to integrate multimedia like videos, interactive elements, and infographics that can engage your prospects more effectively than just text-heavy emails. A well-designed microsite can make the difference between a prospect who’s excited to move forward and one who’s overwhelmed by information overload.
4. Trackable Insights
Most microsite platforms provide analytics, giving you insight into what your clients are viewing. Are they spending more time on your product specs or watching your demo video? These insights allow you to follow up more effectively, offering additional information on the topics they’re most interested in.
What to Include in a Post-Sales Meeting Microsite
Now that we know why microsites are useful, let’s dive into what content should be included to make the microsite as effective as possible.
1. Welcome Message
Start with a short, personalized welcome message. Address your prospect by name and recap the key points from the sales meeting. This sets the tone and shows that this site was made specifically for them.
2. Product or Service Overview
Include a succinct summary of the product or service discussed in the meeting. This could be a brief text section or a short video. Make sure it aligns with the specific needs your prospect shared with you.
3. Case Studies and Testimonials
Clients often want proof that your solution works. Include relevant case studies, testimonials, or success stories from clients in similar industries or with similar pain points. These help build credibility and show that your product delivers results.
4. Custom Proposals or Pricing Information
If your sales conversation included pricing discussions, this is a great place to present customized pricing or service plans. Make sure it’s clear and easy to understand—complicated pricing can deter prospects.
5. Interactive Product Demos or Videos
Video is a powerful tool for post-meeting follow-ups. Include product demos, explainer videos, or walkthroughs to help your prospect visualize how your solution works. Interactive demos can also be a great way for them to explore features at their own pace.
6. FAQs
Create a FAQ section that addresses the most common questions your clients may have post-meeting. This saves you both time by preemptively answering potential concerns.
7. Call to Action
End the microsite with a clear call to action. Whether it’s booking a follow-up meeting, signing a contract, or starting a trial, make the next steps simple and obvious.
Best Practices for Creating Effective Microsites
While microsites are powerful, not all are created equal. Here are a few tips to ensure yours stands out and serves its purpose effectively:
1. Keep It Simple and Focused
Don’t overload the microsite with too much content. Stick to the essential information that will help your prospect make a decision. A cluttered microsite can confuse and overwhelm.
2. Mobile Optimization Is Key
Many clients will check out your microsite on their phones, so make sure it’s mobile-friendly. A microsite that looks great on a desktop but is hard to navigate on mobile can hinder your follow-up.
3. Personalization Goes a Long Way
Use the client’s name, mention specifics from your meeting, and tailor the content to their industry or needs. Personal touches make a microsite feel like it was designed exclusively for them.
4. Use Visuals
Incorporate visuals like graphs, videos, and infographics to break up the text and make the microsite more engaging. Text-heavy pages can be daunting and less likely to hold your prospect’s attention.
5. Follow Up After They Visit
Since most microsites offer tracking and analytics, use this data to gauge how your client is interacting with the content. If they spend a lot of time on certain features, follow up with a targeted email or call to discuss that specific aspect further.
Conclusion
Microsites are a powerful tool for post-sales meeting follow-up, offering personalization, easy access to information, and better engagement through multimedia. By providing a tailored, centralized hub of information, you can keep your prospect engaged long after your meeting and guide them toward the next steps in the sales process.
If you’re looking to level up your follow-up game, consider integrating microsites into your strategy. With a well-crafted microsite, you’ll leave a lasting impression that can help turn prospects into clients.
Let us know if you’d like to explore creating custom microsites for your business or need assistance designing effective post-sales resources.